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onEdition
News
16th February 2010: The onEdition team were today recognised for their work during the Powerboat P1 season 2009, the worlds premier offshore powerboating world championship, with a string of awards from the Union Internationale Motonautique (UIM) annual photographic competition for the worlds leading powerboat racing photographers.
Dan Towers led the ‘Endurance’ class by picking up both Gold and Silver Awards closely followed by onEdition’s Neil Munn’s who picked up the Bronze Award and Matt Dickens picking up 4th place. In fact the first eight places in the ‘Endurance’ class were dominated by the onEdition team.
Dan, who also picked up a Bronze Medal in the ‘Atmosphere’ class, said; “I am thrilled for the whole team. This is a great recognition for all of the hard work that onEdition have put in to deliver Powerboat P1 to the worlds media.’
Sam Feasey, Powerboat P1 Management Ltd, said: "Everyone at Powerboat P1 would like to congratulate Dan Towers and onEdition Photography for winning the Endurance category photograph of the year in the highly competitive 12th annual Union Internationale Motonautique photo competition.
The winning photograph is a spectacular example of our sport's breathtaking action and represents the bravery and meticulous accuracy of both pilot and photographer.
This prestigious accolade proves that onEdition Photography are amongst the finest in their field and Powerboat P1 is extremely excited about continuing its relationship in 2010."
onEdition have again been selected as the official photographic team for the Powerboat P1 2010 season.
To view the winning image please go to: http://www.w-w-i.com/p1_2009/preview.php?id=00036455&pg=1&cx=41&gp=i&pp=96
For more details go to: http://www.powerboatp1.com/ or http://www.uimpowerboating.com/
19th January 2010: It has been a very busy six weeks for the onEdition team, with the Carole Nash International Bike Show at the NEC and the World Yacht Racing Forum in Monaco. We were kept very busy by British Gas who sponsor the British Swimming team and worked upon a number of profile pieces of the British team, up and down the UK, ahead of the British Gas Dual in the Pool. We worked with them again in Istanbul at the World Short Course Swimming Championships and helped deliver over 100 newspaper articles for the team. As well as British Gas we have been involved with other major brands including Center Parcs and Fairy as well as the Clipper Round the World Race.
January kicked straight off with the team at the Tullet Prebon London Boat Show, with a very busy 10 days delivering the show to the worlds media, which despite the weather trying to make it difficult, was a huge success, with in excess of 100,000 visitors making it to the show.
We look forward to continuing to deliver great value for money again in 2010 and another busy year for the onEdition team.
30th November 2009: onEdition are off to Monaco again as the official photographic team for the second edition of the World Yacht Racing Forum, held on the 9th and 10th December at the Grimaldi Forum.
We will also be shooting the Yacht Racing Design & Technology Symposium
which is to be hosted for the first time.
Our Online Press Office service, World Wide Images, will be hosting images
from both events at: http://www.w-w-i.com/world_yacht_racing_forum_09/
17th November 2009: onEdition have again been chosen to provide the official photographic and distribution team for the forthcoming Carole Nash International Motorcycle and Scooter Show at the NEC.
The Carole Nash International Motorcycle and Scooter Show is the UK's biggest two-wheeled show, and is the only place in the UK to see all the latest 2010 bikes from the biggest names all together under one roof for the first time. The 2009 Show takes place from 27th November - 6th December (Press Day - 26th November) at the Birmingham NEC and will play host to UK bike launches from many of the leading names in the industry including BMW, Ducati, Norton, Kawasaki, KTM, Suzuki and Yamaha. It's set to be a triumphant debut year for the Show's Off Road Zone, with a rich itinerary featuring not only an impressive list of new bikes, top riders and aftermarket products but also the thrill of the opening two rounds of The Future West ACU British Supercross Championships.
Our sister company World Wide Images has been chosen again to provide the official online press office for the show:
http://www.w-w-i.com/carole_nash_nec_bike_show_2009/
Where the thousands of media we have registered around the world can download video, audio, high resolution images and press releases all within a fully branded environment.
For more details please visit: http://www.motorcycleshow.co.uk/
16th October 2009: onEdition Photography's head office has re-located to new offices in Windsor, just a short hop down the M4 from London. It is business as usual
in our new Berkshire headquarters with the same team of award winning photographers up and down the length of the country delivering the best
photography and global image distribution, within budget.
We are still maintaining office space in London though all communications
will be via Windsor. We will continue to charge our London based clients for
travel from the London office in Battersea, keeping extra costs to a
minimum.
Our new contact details are as follows:
onEdition Photography
17a Goswell Hill
Windsor
Sl4 1RH
Tel: 01753 851333
Please remember that we are always happy to take calls from clients, who
want to pick our brains on photographic ideas during the planning stage. It
doesn't cost anything and we usually have something to add to the equation.
If you find yourself in Windsor, please do pop in and see us, we are located
in the centre of town amongst lots of bars, restaurants and shops, so there
could even be a light lunch if you let us know you are coming!
27th July 2009: onEdition
have been chosen as the official photographic
team for the new Dextro Energy Triathlon
ITU World Championship Series taking
place on the
15th & 16th of August in Hyde Park,
London. The event will see the world’s
best triathletes compete in iconic cities
around the globe for World Championship
points, with the World Champion being
crowned at the Grand Final in Australia.
Competitors and spectators in London
will have the opportunity to see and
experience one of London's 2012 Olympic
Venues.
London Mayor Boris Johnson said: "Bringing
the ITU World Championship Series
to London is an excellent idea and an
opportunity to establish Hyde Park as
one of our key Olympic venues. The World
Championship Series will showcase
electrifying sporting action against
an unrivalled central London backdrop.
Londoners and visitors alike will see
some of the world´s best athletes
compete in the heart of London."
The 2009 event
will see the Men's and Women's elite
races on the 15th August
broadcast live across the globe, and
an Age Group triathlon event open to
the public on the 16th August. For more
details go to:
http://www.triathlon-wcs-london.org/
29th
April 2009: onEdition
have been chosen again to be the official
photographers for the Clipper 09-10
Round The World Yacht Race, which starts
in Hull on September 13th 2009.
In addition to providing a comprehensive
photographic plan, we are also looking
after all of the international image
distribution in the run up to, and for
the duration of the event. Our sister
company World Wide Images is providing
the official Online Press Office for
the event, where the thousands of international
media we have registered will be able
to download all of the multi-media content
that they need in the form of video,
audio, stills and press releases.
The Clipper Round the World Yacht Race
is the only global race open to members
of the public regardless of their level
of sailing experience. All of the more
than 400 crew taking part will undergo
and intensive pre-race training programme
to prepare them for the 35,000-mile challenge
ahead. Clipper 09-10 is the seventh edition
of the biennial event and those who have
signed up come from all walks of life
and represent more than 30 nationalities.
The race will
be contested by ten 68-foot race yachts
each sponsored by a city, region or country
from around the world. They include the
British region of Hull and Humber which
will host the first ever east coast start
for a round the world race. Other sponsors
already unveiled include Uniquely Singapore,
Qingdao (China), Cape Breton Island (Nova
Scotia, Canada), Cork (Ireland) and California,
whose participation is endorsed by State
Governor, Arnold Schwarzenegger.
onEdition's Matt Dickens explains, "We
will be working hard to place the action
and drama of the Clipper 09-10 Race both
on and off the water into a global market
and help to deliver a measurable RTI
on behalf of both Clipper and all of
the stakeholders in this fantastic event.
Having worked on the last race as the
official photographic team, we have a
full understanding of all of the sponsors
needs and have a proven track record
in leveraging this event. The emotion
and drama we see unfold, is a photographer’s
dream, and the huge crowds generated
make for some wonderful and often poignant
images. We are thrilled to have been
chosen to be working on this superb event
again and are looking forward to working
with the Clipper race team, to deliver
new levels of media coverage for the
race."
Clipper Ventures Marketing Director,
Ian Dickens, comments, “The yachts
are high profile marketing tools for
our sponsors. In these trying times originality
cuts through in a difficult market place
and the unique Clipper formula and profile
of our crews creates mass market engagement
on a local, regional and international
level. We are delighted to be working
with onEdition once again. Their understanding
of the needs of both our sponsors and
the media who follow the race, taking
it to a worldwide audience of more than
200 million people, plays a crucial part
of the growing stature of the Clipper
Race.”
27th
April 2009: onEdition
photography have been appointed to
provide the official
photographic and distribution service
for the 2009 Powerboat P1 World
Championship. The onEdition team have
been brought in to assist in placing
this exciting, seat of the pants racing
series to a much wider global
audience, as the the P1 management team
look to push the event beyond its
traditional Eurocentric audience to meet
the needs of the various
stakeholders and to deliver the event
into new and emerging markets.
onEdition's Dan Towers explains "We
will be working hard to place the action
and glamour of P1, both on and off the
water into a whole new market and
help to deliver a measurable RTI on behalf
of both P1 and all of the
stakeholders in this fantastic event.
From a photographers perspective it is
an absolute dream, as I cannot think
of another sport that is as visually
stunning or as action packed as the Powerboat
P1 World Championships -we are
all very excited to be working on this
years event".
The season will start on the 8th of
May in Malta and moves onto Turkey,
Sweden, Italy and Bahrain. The 2009 season
is shaping up to be the most
exciting yet, as the Head of Public Relations
for Powerboat P1, Angharad
Gibbs explains "With many new venues
added to our international calendar
this year, we are looking forward to
some spectacular racing against
magnificent backdrops including the Bosphorous
in Istanbul- where teams will
speed across the border from Europe to
Asia, as well as our first visit to
Scandinavia with a flagship event in
Gothenburg. We are delighted to have
appointed onEdition, and are confident
their wealth of experience and
appreciation of leveraging our sponsors
brands through imagery will result
in maximised exposure worldwide for Powerboat
P1.”
For more details on the Powerboat P1
World Championships:
http://www.powerboatp1.com/
4th
March 2009: onEdition Photography
launch their new Online Press Office
facility to PR's, event organisers
and sponsors - www.w-w-i.com
onEdition are pleased to announce that
the new Online Press Office version
of World Wide Images has gone live
and is now able to host video, still
images, audio files and press releases.
Many of you will have known World Wide
Images (W-W-I) in its previous incarnation
as a hugely successful, fully brand-able
image library system. The new site
has been developed as one of the most
advanced Online Press Office (OPO)
facilities available and ensures that
your multi-media gets in front of your
target audience.
Having an OPO provides you with an easily
usable database of your video, still
images, audio files and press releases – multi-media
that can be searched for and downloaded
at the touch of a button by the media.
It is the most cost effective way of
having a totally personalised OPO,
branded with your or your client’s
corporate livery, so your brand is
easily recognised and your brand identity
is reinforced every time the media
visit your OPO. It will act as a seamless
extension of your own company/event
website, but have the benefit of sitting
on top of a cutting-edge database that
has a huge international media audience
who already use the site on a daily
basis.
Media will access your OPO via a link
from your own site or through the main
directory on the front page of W-W-I.
We will promote your OPO to our registered
users every time new content is uploaded,
ensuring that your message is reaching
your target audience.
Our registered users include thousands
of media in over 90 countries around
the globe, including all of the major
news and features titles and a vast
range of specialist titles. W-W-I has
provided media facilities for many
major international events including
the Flora London Marathon, London and
Southampton Boat Shows, British International
Motor Show, British Scooter and Motorcycle
Show, Skandia Cowes Week, the VELUX
5 Oceans and Crufts.
The site was developed to meet the changing
needs of media and to provide them
with 360º content, as the division
between mediums blur. The World Wide
Images site will generate greater exposure
and media returns for PR agencies,
event organisers and sponsors.
If you want to get your content in front
of a global media audience and increase
the returns on your investment, an
Online Press Office on W-W-I is an
essential component of your campaign.
To contact one of our team for a demonstration
of the site or to discuss how we can
improve your multi-media distribution,
please contact: Dan Towers on +44 (0)
20 7498 9100 or email Dan@W-W-I.com
To view some
examples of Online Press Office facilities
on W-W-I:
http://www.w-w-i.com/london_boat_show_2009/
http://www.w-w-i.com/velux_5_oceans/
http://www.w-w-i.com/clipper_0708_race/
17th
February 2009: onEdition Photography
are pleased to announce that they have
been chosen by the Kennel Club to work
as the official photographers for Crufts
2009. They will be providing a regional,
national and international photographic
and distribution service for the world
famous show. Matthew Dickens from onEdition
explains "We will have a full
team working on this great event and
we look forward to taking the media
coverage to new levels. It is an amazing
show and we want to get this message
out to publications the length and
breadth of the country". The onEdition
team will again be working with the
journalists from Sportsbeat and will
be delivering words and picture packages
of all of the finalists onto both regional
and national newspapers.
Caroline Kisko, Kennel Club Secretary
commented "We are really looking
forward to working with the onEdition
team and illustrating the healthy, happy
dogs who come to compete at the show
and taking the event to a wider audience".
Crufts runs from the 5th - 8th March
at the NEC, Birmingham.
http://www.crufts.org.uk/
15th
December 2008: It has been
a very busy six weeks for the onEdition
team, with a broad range of commissions
across a wide sector of clients.
The beginning of November saw us shooting
the start of the Vendee Globe in
Les Sables d'Olonne, for Dee Caffari's
Aviva campaign. With over 300,000 people
lining the docks - we saw Dee start what
is known as the Everest of yachting and
her bid to become the first woman to
have sailed both directions around the
world, solo and non-stop. We wish her
well on this amazing race.
We have been very busy with both consumer
and corporate PR shoots, with clients
including Nintendo, Hertz, Flora and
Panasonic on the consumer side and LDC
and Collins Stewart on the corporate
side, to name just a few.
We were the official photographers for
the Carole Nash International Motorcycle & Scooter
Show again at the NEC and worked with
the show organisers to leverage the event.
We have just returned from Monaco, from
the inaugural World Yacht Racing Forum,
which we were media partners for. It
was a fascinating three days with a literal
who's who of speakers from all sectors
of the industry, as they probed the future
of the yacht racing industry in these
difficult times.
It has been another great year and we
would like to take this opportunity to
say thank-you to our clients for all
their support in 2008 and to wish you
all a very happy Christmas and peaceful
new year.
The onEdition team.
1st
November 2008: onEdition have
been chosen by the Informa Yacht Group,
to be official media partners for the
inaugural World Yacht Racing Forum,
taking place in Monaco on the 10th
and 11th of December.
Hosted by the Yacht Club de Monaco under
the patronage of HSH Prince Albert II,
the World Yacht Racing Forum will provide
a valuable insight into the business
of yacht racing, and the many benefits
and opportunities it offers to companies,
brands and venues around the world.
Speakers and panellists, some of the
most influential people in the world
of yacht racing includes, Sir Keith Mills,
CEO, Team Origin, Knut Frostad, CEO,
Volvo Ocean Race, Rod Carr OBE, CEO,
Royal Yachting Association, Paul Cayard,
Olympic medallist and America's Cup veteran,
Brad Butterworth, Team Alinghi, Annemarie
Meyer, Co-Head Sports Sponsorship, UBS
AG, Mark Turner, CEO, Offshore Challenges
Group, Peter Gilmour, Event Promoter
and former World Match Racing Champion,
Scott Macleod, President, World Match
Racing Tour and Bruno Trouble, Founder,
Louis Vuitton Cup.
The conference, which is co-located
with the well established Motor sport
Business Forum, will cover the important
issues facing the business of yacht racing
and will provide unique opportunity to
network with the most influential people
in yacht racing and motor sport.
onEdition's Dan Towers commented; "We
are really looking forward to being part
of this inaugural event, hearing the
industry leaders views on how the market
will develop in the future. For a company
like ours, who are very involved in the
yacht racing business, this has to be
the key event in the calendar".
As media partners onEdition will be
providing photographic services to the
event, distributing images and press
releases to the worlds media as well
as providing a WYRF image gallery on
its online image library World Wide Images.
World Yacht Racing Forum's Event Director,
Chris Trainor added, “We are very
pleased to be working with onEdition,
they cover a broad range of sports events
and are also well known to the yachting
industry and many of the key figures
in the sport”.
For more information and details of
how to register to attend the World Yacht
Racing Forum, please visit http://www.worldyachtracingforum.com
22nd
October 2008: September was
an incredibly busy month with two major
events in the shape of the PSP Southampton
Boat Show and the Skandia Sail
for Gold Regatta in Weymouth taking the
team out of London for a couple of
weeks. We have also been busy with corporate
work for a range of our city
clients as well including Artemis, PWC
and Palomon.
We have been very busy testing the new
Online Press Office: World Wide
Images which is very impressive and we
are all champing at the bit to get it
out to market.
October has been very busy with image
distribution for the Volvo Ocean Race
which started on October 11th in Alicante,
Spain. onEdition are providing
all of the image distribution around
the world, for this fantastic event and
are enjoying working alongside the VOR
media team to ensure that this event
is witnessed by the worlds media.
November will be a very busy month with
huge numbers of meetings with old
and potential clients alike and we are
again looking forward to working on
the Carole Nash International Motorcycle
and Scooter Show at the NEC in
Birmingham, where we will be providing
photography, image distribution and
selling-in service as well as a branded
online image library on World Wide
Images again. We are looking forward
to leveraging this event for the new
title sponsors, insurance company Carole
Nash and the event organisers
alike.
4th September
2008: Another very busy summer
has passed in a blur of activity with
July being incredibly busy with the
Clipper Race ending in Liverpool after
a hugely successful 10 months. During
that period, our online distribution
service, World Wide Images supplied
the official online image library for
Race and saw over 10,000 images downloaded
by media from 48 countries.
In mid-July we were in Denmark for the
Volvo Youth Worlds, followed by the British
International Motor Show at ExCeL in
London. It was a huge success and we
saw publications around the world, as
many major manufacturers used the show
to announce new models. World Wide Images
was again chosen as the official image
library for the event and we saw over
5,000 images downloaded by media all
around the world in 49 countries.
We went straight from London to the
south coast, to shoot Skandia Cowes Week,
which after 14 fantastic years, Skandia’s
sponsorship of the event came to an end.
With the Olympics starting half-way through
the event, we were worried that this
year we might have seen a drop in media
coverage, but are worries were unfounded
as we again achieved huge levels of coverage
for Skandia in their final year of title
sponsorship.
During Cowes Week, we also had a team
working on the iShares Cup that was taking
place there. It produced stunning images
as the 40 foot racing machines provided
spectacular imagery for us, securing
publications around the world. This event
is what sailing is about, high octane,
close racing and easily accessible to
the crowds watching on the shore – absolutely
superb.
Our team have also been very busy with
consumer and corporate PR photography
during the summer, working for many of
our clients on a wide-ranging variety
of briefs from product launches to corporate
business portraits.
The other area we have been very busy
with behind the scenes is the development
of World Wide Images, which will be launched
in the coming weeks as the most cutting
edge online media facilty available today……Watch
this space!
12th
June 2008: Its been
a busy few weeks for the agency with
a number of projects underway. May
saw a team of onEdition photographers
working again on the Tesco Under
13 Cup, a grass roots (no pun intended!)
campaign promoting youth football.
This year saw the exciting addition of
girls teams which added a new dimension
to the very successful CSR campaign delivered
into regional media up and down the country
for Tesco.
onEdition were the official photographers
on The Artemis Challenge,
organised by OC Events, the 13th edition
of The Transat, now known as The
Artemis Transat started on the 11th May,
2008 from Sutton Harbour, Plymouth
(UK), and finish in Boston, USA. Created
in 1960 by Sir Francis Chichester
and Blondie Hasler, and often known until
2004 as the OSTAR, the oldest solo
race in history has created many legends
over the last four decades. We were
there to capture all of the drama of
the start and finish and generated
strong global coverage for the title
sponsors Artemis.
We also worked on the fantastic Moonwalk
for the event organisers Walk the
Walk and even after all these years covering
it, we cannot help to be moved
by this amazing event.
May saw the launch of a new event: The
Real Man Cycle race, which will be
held on Sunday 14th September 2008. 2000
cyclists in teams of 4 will take to
the streets of London to raise awareness
of prostate cancer. The 34 km route
will start and finish at The Excel Centre,
London.
It has also been a busy few weeks shooting
corporate images, working for a
number of high profile clients, new and
old and providing them with
interesting corporate portraits.
The rest of the season is looking very
busy, with some major events coming
up including the finish of the Clipper
Race, The Volvo Youth Worlds, The
British International Motor Show, Skandia
Cowes Week, the UK round of the
iShares Cup and many other interesting
corporate and consumer projects
lining up.
We are all very excited about the new
developments on our online image
library World Wide Images which will
now become a full online media centre,
providing a one-stop shop for events
and companies, where stills, video,
audio and press releases will all be
able to be searched for and downloaded.
The site will be totally brand-able and
look like the extension of the
official event web site and will provide
a whole host of new features which
will make it the industry leader in its
field. What this space for the
launch of the new site in the next few
weeks..............
1st
May 2008: onEdition
are proud to announce that they have
again been chosen as the official
photographers for the British International
Motor Show. The show
sponsored by Zurich Connect is the premier
motor show in the UK and this
year sees over 600 cars displayed by
over 60 marques and a host of exciting
features including Dreamscape, Honda's
live action arena, The Heritage Enclosure,
The Marine Experience, The Kidz Car Zone,
The Westfield Active Drift Experience,
The Co-operative Insurance Greener Driving
Pavilion and EV Village, Outdoor Living
and What Van? Land.
'We will be looking to build on our
success of 2006 and work hard with the
team from 77PR in leveraging the exposure
of the show, not only on a UK
basis, but globally across a broad range
of titles as well' commented
onEdition's Dan Towers. 'The British
International Motor Show is a fantastic
event that attracts interest from around
the world and we will be working
hard to leverage that interest to achieve
record levels of media coverage
for the event.'
World Wide Images, the brand-able online
image library run by onEdition, has
again been chosen as the official image
library for the event -images from
the last show (2006) can be found at:
http://www.w-w-i.com/british_international_motor_show_2006/
For more details on the British International
Motor Show please visit:
http://www.britishmotorshow.co.uk/
30th
April 2008: It has
been a busy few weeks for onEdition
with a big team out working hard
to leverage Flora's sponsorship of
the London Marathon. The race is
always a delight to capture, with
all of the agony and ecstasy of the
runners a wonderful source of images.
The Maasai warriors were magnificent
in their traditional kit and even
carried their spears and shields
(with running numbers on!) and it
was a fantastic site to see 'Blind
Dave' complete his seven marathons
in seven days -an amazing achievement.
This month sees the team in Plymouth
for the start of The Artemis Transat
which we are the official photographers
for. The prestigious single-handed
yacht race, steeped in history, starts
from Sutton Harbour, Plymouth, UK on
the 11th May and finishes after a non-stop
dash across the North Atlantic in
Boston, USA.
The race, in its thirteenth edition
since its inception 48 years ago, sees
an all star line-up on the start line,
from the world of single-handed
sailing. Originally the OSTAR, The Artemis
Transat is now organised by OC
Events (part of OC Group owned by Mark
Turner and Ellen MacArthur). We will
also be on the finish line in Boston
capturing all of the action as it
unfolds.
3rd
April 2008: onEdition
have been appointed official photographers
to The Artemis Transat race. The
prestigious single-handed yacht race,
steeped in history, starts from Suttton
Harbour, Plymouth, UK on the 11th
May and finishes after a non-stop
dash across the North Atlantic in
Boston, USA.
The race, in its thirteenth edition
since its inception 48 years ago, sees
an all star line-up on the start line,
from the world of single-handed sailing.
Originally the OSTAR, The Artemis Transat
is now organised by OC Events (part of
OC Group owned by Mark Turner and Ellen
MacArthur).
Dan Towers, Director from onEdition
said "It is very fantastic to be
working on The Artemis Transat and we
will be working hard to leverage the
event for the title, associate and team
sponsors on a global basis and looking
at the quality of the skippers in the
fleet I am sure that this edition of
the race will be the most exciting yet".
For further details on The Artemis Transat
please go to:
http://www.theartemistransat.com/
4th
March 2008: VELUX
5 OCEANS WINS ESA INTERNATIONAL SPONSORSHIP
AWARD with onEdition Photography
being recognised by VELUX 5 Oceans
for playing an "integral part" in
the media success of the race.
The VELUX
5 OCEANS celebrated last night at the
annual Hollis Sponsorship
Awards
in London as it won the prestigious ESA
International Sponsorship
Award.
VELUX, the worldwide roof window and
design company, was recognised
for its success
in supporting the 5 OCEANS event, the
classic solo round the world yacht race
organised by Clipper Ventures PLC. Billed
as 'The Ultimate Solo Challenge', The
Clipper Ventures media team delivered
a winning platform for VELUX, creating
over €66 million of global media
value for the sponsor.
Tim Kelly,
Director of Communications, VELUX 5 OCEANS
commented "onEdition
Photography
were an integral part of the VELUX 5
OCEANS media team from day
one of the last
event. Their unparalleled levels of service,
professionalism and truly global distribution,
combined with their full service online
image gallery, brought the story of the
race to people around the world, no matter
when or where the drama was taking place.
The iconic photos of the Bay of Biscay
storm went around the world to national
newspapers and took our race to a huge
audience beyond sailing. Overall, the
photographic imagery was one of the most
significant factors in delivering the
unprecedented media exposure created
for VELUX and strengthening the brand
of 'The Ultimate Solo Challenge."
The VELUX
5 OCEANS was up against respected and
high profile sponsorships,
such
as the Eon FA Cup and the Guinness Rugby
Premiership. The race was the
only yachting
event to even be shortlisted this year
and illustrates the global commercial
success of the event, and in turn providing
a massive boost for the sport of sailing
and its sponsorship profile.
onEdition
Photography Director, Matthew Dickens
said "We are very proud to
have been involved
in the huge media success of this event.
Working strategically with the VELUX
5 Oceans media team, we were able to
place a vast range of imagery into titles
around the globe, bringing the race to
an unprecedented audience.
"The event also attracted a huge
number of global media titles to our
image library, World Wide Images- http://www.w-w-i.com/.
During the race we had in excess of 26,000
images downloaded by media in over 80
countries around the world.
"onEdition Photography were also
recognised for their photography of this
event, winning both the Sven Simon Preis
2007: Sports photograph of the year (DIE
WELT/WELT am SONNTAG, Germany) and the
British Press Photographers Association:
Sports Feature of the year 2007, during
last year.”
1st January
2008: It has been a very busy
year with lots of changes at onEdition.
Susie Roberts joined us to look after
the office and post production and
we said goodbye to Tim Stonton who
spent three years looking after World
Wide Images and all of our distribution
-his role as Operations Manager was
taken over by Martin Silnevs. Another
change was in the form of partner Anthony
Upton, who has moved on to pursue new
directions, having resigned as a director
in the Autumn. The good news is that
Anthony will still continue to work
with onEdition, as a freelance photographer
which is great.
It has been a very successful year for
the company and we have continued to
work on major events as the official
photographers and our regional photographer
service, with over 50 photographers around
the country has gone from strength to
strength working on many varied campaigns
for our clients.
World Wide Images, has seen a huge growth
in the number of registered media downloading
free to use editorial images around the
world and we have thousands of media
from over 100 countries actively using
the site on a daily basis. We are currently
doing some major site developments to
World Wide Images http://www.w-w-i.com/ and
will be announcing some exciting new
features in the coming months.
5th June 2007: It has
been an incredibly busy period for the
onEdition team over the last 3 months.
We now have a team of over 40 photographers
working for us and have been very busy
both internationally and around the UK
with various events.
We finished the VELUX
5 Oceans event in early May in Bilbao
and saw Sir Robin Knox-Johnston coming
back home to a tremendous welcome in
Portsmouth after his magnificent performance
in the race – a huge well done
to Sir Robin - we all have enormous admiration
for him. The VELUX 5 Oceans race has
been an incredible result in terms of
media coverage. onEdition secured fantastic
levels of international coverage for
the event via our comprehensive targeted
international distribution of images
around the world. The world’s media
from our V5O gallery on our online image
library, World Wide Images, has downloaded
over 25,000 images. So far two
major international awards for the team
have been won for the outstanding photography
shot during this event.
Our team of photographers
around the country worked on a brand
new competition, the Tesco U13's cup
- a football tournament held around the
country to increase the number of boys
playing community football. Broken up
into 4 regions; England, Scotland, Wales
and Northern Ireland - each region, following
a national final put forward a team to
the finals. The final, played at the
City of Manchester Stadium saw the English
team Harpfield FC from Stoke win the
final. We achieved fantastic regional
coverage around the country for the duration
of the event, working along with our
media partners Sportsbeat, we provided
free copy and images from the event to
all of the teams regional newspapers
- leading to huge media coverage being
generated for the event.
We were also the official
photographers again for Flora, for the
Flora London Marathon, Playtex Moonwalk
and the Tesco Race for Life. Again we
achieved very strong levels of coverage
for these amazing events - a great privilege
to work on these incredible events with
thousands of participants raising many
millions for charity.
We have also been very
busy with our wide range of PR clients,
working with a large number of diverse
consumer clients including Heineken,
Yellow Pages, Sugar Puffs, BP, Cobra
Beer, Norwich Union and many more high
profile clients.
We have a large number
of major projects coming up and the onEdition
team is looking forward to a busy summer.
11th April 2007: onEdition
Photography has picked up another prestigious
photographic award -this time at the
British Press Photographers Association
Awards, with a photograph of Bernard
Stamm's Cheminees Poujoulat, fighting
for survival in hurricane force winds
in the Bay of Biscay, the day after the
start of the VELUX 5 Oceans round the
world yacht race.
The image has already won the Sven Simon
Preis in Germany and now takes
first place in the BPPA's Sports Feature
category which was one of 12
categories, with entries from over 300
photographers from over 25 countries.
The 6,000 images were judged by a panel
of distinguished photographers,
including the double Pulitzer prize-winner
Horst Faas, and twice Chair of
World Press Photo, Roger Hutchings, the
BPPA Chairman Jeff Moore and John
Downing MBE. The jurors met in a closed
two-day session to view and discuss
every submitted entry using both slide
shows and hard copy prints.
Dan Towers who shot the image said 'It
is a great honour to win the award,
especially as it was judged by your peers
in the industry and another
fantastic recognition for the agency'
To view the image please click here.
5th April 2007: onEdition
Photography are proud to announce that
for the fifth year running they will
be the official photographers for the
Playtex Moonwalk 2007, especially so
as the Playtex Moonwalk celebrates it's
tenth anniversary. This amazing event
where women (and men!) wear the most
amazing decorated bras on a charity walk
around the capital. Some 15,000 people
take part and raise an incredible amount
of money for breast cancer research.
~ For more details click here.
23rd March 2007: onEdition
have been selected as the official photographers
again for two more prestigious events.
They will be working on the JP Morgan
Asset Management Round the Island Race
on the 23rd of June and also on the
Volvo ISAF Youth Worlds in Canada in
July. They were appointed last year by
Into the Blue and the re-appointment
on both of these exciting events is a
reflection of the success achieved by
the onEdition team.
27th February 2007: onEdition
have again been chosen as the official
photographers for the Dinghy Sailing
Show, held annually at Alexandra Palace
in North London. The
show, held on the 2nd, 3rd and 4th of
March is the premier event for dinghy
sailors and the team are again very much
looking forward to working on the event.
22nd February 2007: onEdition
Photography has won first prize in an
international photographic competition-winning
the prestigious German Sven-Simon-Preis
award.
The judges, led by the German tennis
star Boris Becker, described the shot
as 'Amazing' -'it looked more like a
painting than a photograph' commented
Christian Putsch, Picture Editor of DIE
WELT/WELT am SONNTAG the leading German
National newspapers who run the award.
The image was shot in the Bay of Biscay,
shortly after the start of the VELUX
5 Oceans, solo round the world yacht
race, which the onEdition team are the
official photographers for. Within hours
of the start the fleet were hit by a
huge storm, gusting at over 70 knots
(77mph). Photographer Dan Towers set
off in a helicopter, for what could only
be described as a roller coaster ride,
to try and catch up the the besieged
fleet. One of the resulting images was
of Swiss solo sailor Bernard Stamm and
his yacht, Cheminees Poujoulat, fighting
for survival in huge seas and wind, which
was
awarded as the winning shot of the annual
competition.
Clare MacNaughton, Communications Director
for the VELUX 5 Oceans said 'Sometimes
planning plus circumstance equals unprecedented
results, but even with the all the right
ingredients it takes an exceptional chef
to produce a Michelin star meal. Dan
Towers VELUX 5 Oceans storm image is
a Carpe Diem moment, brilliantly shot
and capturing exquisitely the essence
of our race and the endeavour of the
soloskipper. Hanging out of a single
engine helicopter, with the doors removed,
in 70 knots of breeze to get the shot
is no small undertaking either. We are
delighted that this image is getting
the recognition that it deserves'.
Dan is the first non-German photographer
ever to win the award and receives both
the accolade and a cash prize of €12,500.
Dan commented; 'It is a great honour
and very much a team award. The guys
that work with me are a close and very
dedicated team -without them this award
would not have happened and they will
all be getting a share of the prize money.
It is great to have your work recognised
in this way, especially after all the
hard work that we have put into ensuring
that the VELUX 5 Oceans reached the news
and features pages of the worlds press'.
To view the amazing image shot by Dan,
please click here.
7 Febuary 2007: onEdition
have selected as the official photographers
for the Tesco Under 13 Cup, a nationwide
football tournament for school children.
Starting in April, with games all around
the UK followed by four regional finals
and the overall final a month later.
We are very much looking forward to this
exciting event and working with our media
partner the Daily Telegraph.
25 January 2007: The
onEdition team have been very busy on
a number of projects
this month; we have been shooting the
London Boat Show, which with their new
interactive stands was great fun to shoot.
We have started doing Flora London Marathon
pre-shoots as well as Dee Caffari's new
Open 60 campaign, Aviva Ocean Racing.
Huge congratulations to Dee and her new
sponsorship and for winning the Raymarine
YJA Sailor of the Year -thoroughly deserved.
The VELUX 5 Oceans started Leg 2 in Fremantle,
Western Australia and we were there to
capture all of the action. 2007 will
be a very busy year for all the team
at onEdition -we can't wait!
22 December 2006: onEdition
are featured on both the front page and
centre spread of January's edition of
Sponsorship News. The magazine profiles
onEdition's recent successes winning
coverage in UK and International newspapers,
websites and magazines for the VELUX
5 Oceans. Sponsorship News is the leading
magazine covering sponsorship in the
UK.
25 October 2006: onEdition
covers the start of the Velux 5 Oceans
race as the offical photographers gaining
from pages in the UK and around the world.
Strong winds and heavy seas damage many
of the boats, you can see some of the
drama here
10
April 2006: The onEdition
Photography team are excitedly preparing
for the return of Dee Caffari in early
May from her outstanding trip, aboard
her 72ft sailing boat, the Aviva Challenge.
She has almost circumnavigated the
globe -when she does in the next 3
or 4 weeks, she will sail into the
history books as the first woman to
have sailed the wrong-way (West-about)
around the globe single handed. This
is probably the last big sailing record
to fall. Expect a rather large welcome
when she makes it home in May!
16 March 2006: onEdition
Photography have been chosen by Into
the Blue PR and JP Morgan to become the
official photographers for the prestigious
JP Morgan Asset Management Round the
Island Race on June 3rd. The brief is
to leverage JP Morgan's sponsorship of
the event via branded imagery, distributed
on a global basis to national and international
news and marine media, using our experience
gained whilst working for sponsors on
many of the major sporting events that
we are the official photographers for.
The JP Morgan Asset Management Round
the Island Race is one of the world’s
largest and most famous yachting races
and takes place in Cowes, Isle of Wight,
England.
The first race took place in 1931 with
just 25 entries and now attracts an
annual entry of 1700 boats across a large
variety of classes. Organised by the
Island Sailing Club in Cowes, it is recognised
as the largest one-day
yacht race in the world. Competitors
race for the prestigious Gold Roman
Bowl and the current record was set in
2001 with "Skandia Life Leopard" at
4 hours 5 minutes and 40 seconds.
25 November 2005: onEdition
Photography have been appointed the official
photographers for the London Boat Show
in January 2005. We are exceptionally
proud to have been awarded this contract
for what has become a national institution.
For more details please click here.
17 November 2005: onEdition
Photography have been appointed the official
photographers for the Aviva Challenge;
the single-handed circumnavigation attempt
by Dee Caffari. If she completes this
she will be the first woman to have sailed
non-stop around the world the 'wrong
way', against the prevailing winds and
currents. We worked with Dee during the
Global Challenge when she skippered 'Imagine
it. Done' and she is one tough lady -we
wish all her the very best of luck and
a fast and safe passage on her amazing
trip. You can follow her progress here.
01 September 2005: It
has been a very busy and successful summer
for the onEdition team with great results
across a wide range of events. The Global
Challenge 2004/5 came to an end in July
after nearly a year-long project. This
fantastic event achieved coverage on
a worldwide basis and we look forward
to working with the Challenge Business
again on their exciting events. We had
a huge number of publications during
Skandia Cowes Week and built on our successes
of last year.
We are now flat out preparing for the
launch of World Wide Images, our online
image library, which was developed for
the Global Challenge. We have used the
last 15 months trialling it and have
now just finished phase 2 development
of the site. Watch this space for exciting
news of its launch over the next few
weeks!
27 April 2005: onEdition
Photography are proud to announce that
for the third year running they will
be the official photographers for the
Playtex Moonwalk 2005. This amazing event
where women (and men!) wear the most
amazing decorated bras on a charity walk
around the capital. Some 15,000 people
take part and raise an incredible amount
of money for breast cancer research.
~ For more details click here.
18 April 2005: Amanda
Bunton has joined the onEdition Photography
team to head up the sales and marketing
of onEdition Photography as well as World-Wide-Images,
our on-line image library. She has extensive
experience within the photographic industry
and will no doubt become an invaluable
member of the team.
12 April 2005: onEdition
Photography offers training seminars
to PR companies actively seeking solutions
to the problems of getting images published
in national newspapers.
To find out full details please select
'Seminars and training for PRs' fron
the 'What we do' section of the menu,
or click here.
onEdition Photography are the official
photographers for the following events:
Aviva
Challenge
London Boat Show 2006
Flora, the Flora London Marathon 2006
Playtex Moonwalk 2006
JPMorgan Asset Management Round the Island
Race 2006
Volvo Youth Sailing ISAF World Championships
Skandia Cowes Week 2006
Southampton Boat Show 2006
London
Boat Show 2007
VELUX 5 Oceans
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